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Jim Beloff
Jim Beloff (born 1955) is a leading proponent of the ukulele. After working in the music industry in Los Angeles, he discovered the ukulele and became an advocate of the instrument. He established Flea Market Music, publisher of the Jumpin' Jim's ukulele songbook series. Beloff's songbooks and instructional books (arranged by him and other well-known ukulele players), DVDs and promotion and marketing of his family's Fluke and Flea ukuleles have contributed to the popularity of the instrument. He is also a singer-songwriter and has recorded several solo CDs as well as two with his wife, Liz. == Early Endeavors ==
Jim Beloff is a graduate of Hampshire College where he focused on musical theater. After working on ''1600 Pennsylvania Avenue'', a short lived Broadway musical by Alan Jay Lerner and Leonard Bernstein, Beloff composed several children's musicals that were produced in New York City. For a while he worked selling advertising space for Ziff-Davis computer publications. He then changed companies to Billboard Magazine and became associate publisher. He and his wife Liz Maihock Beloff moved to Los Angeles where they become regulars at the monthly Rose Bowl Flea Market. Having admired his father-in-law's skills on the ukulele, he purchased a used Martin tenor ukulele at the market and quickly fell in love with the instrument.
Many credit Beloff with being the driving force behind the recent resurgence of the ukulele.〔Interview with Jim Beloff, ''Mighty Uke: The Amazing Comeback of a Musical Underdog'', 2010〕
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